Hollister
A curated display of Aspirational and culturally relevant storytelling that resonated with Hollister’s young adult customer .
The below creative helped drive double digit growth throughout 2024 and positioned hollister as a top performing brand.
Vacation Mode:ON
Spring 23 swim campaign
art direction
The Hollister Style HUB
Creative direction for hollister’s
first ever content creator platform.
an Advocacy program that allows valued creators to Create content that earns rewards & unlocks new opportunities with the brand.
Feel good Fest
Hollister Feel Good Fest is a year-round feel-good experience that takes place on Instagram, TikTok and at high schools across the country.
Su. 24 Campaign Creative
Graphics for him.
This was Hollister’s first ever dedicated collection of graphic apparel.The graphic shop launched with limited edition, officially licensed mclarren product.
Dresses for her
Black friday ‘23
Until 2024, this creative generated the highest sales in company history for a Black Friday promotion.
hollister x Midwest kids vol I.
work done for Hollister’s first ever collab with guest creative director, and ex celebrity stylist, darryl brown.
Midwest kids vol II.
Description would go here:
Icon creative evolution
Redesigned the consumer-facing product attribute icons into a unified design system, ensuring consistency and a streamlined visual identity across both digital and print platforms.
