Midwest Kids x Hollister: Volume 2 marked Hollister’s first collaboration with guest creative director Darryl Brown. Inspired by Midwest Kids’ humble, hard-working ethos, the campaign blended prep influences with utilitarian design.

Grounded in olive drab and accented with bold pops of hunter orange, the Art direction drew from classic workwear to deliver a modern, elevated aesthetic.

Role:Art direction / design / production