Pitchkit is a sustainable outdoor adventure resource providing high quality, comfortable gear to those who want to explore the outdoors without needing to personally own, stash and maintain all of the equipment. pitchkitco.com

Nxmad was tasked with developing an identity that would be simple yet distinctive. We explored a variety of icons before ultimately landing on the design presented above.

Below is a direction we almost went, but in the end, we couldn’t pitch it… see what we did there?