Objective: Partner with the most accessible music festival for our target audience to generate organic Lollapalooza-focused content and activate an IRL pop-up adjacent to the festival.
BRANDED ACTIVATIONS
Official Aftershow partner
Hollister was the official aftrshow partner of Lollapalooza. This gave us exclusive IP /promotional rights to festival marks.
ARTIST PARTNERSHIP
Amplify our aftershow sponsorship & create bespoke elevated experiences for 3 viral gen z artists we are in partnership with Gigi Perez, Max McNown & Wyatt FloreS
Influencer Trip
10 macro influencers attended the weekend trip to share Lolla outfitting, their experience throughout the weekend, attending Aftershows & more
INDUSTRY EVENT
Private Networking evenT Held with music industry Perssonel to showcase our Feel Good Fest music program, purpose & product
Weekend Highlights
Aftershows Presented
by Hollister
Artists wearing Hollister for their debut Lolla performance
Total Impressions
Artist, Influencer &
PR Social Reach
88
4
20M
175M
AFTERSHOW
EXPERIENCE
We created a deeper connection between Feel Good Fest artists and their fans through intimate aftershow performances enhanced by unique co-branded experiences. These touchpoints engaged audiences and elevated both the on-stage atmosphere and the overall in-venue experience.
Each of the Three artists received
a custom visual identity that reflected their individuality.
Set design elements included articulated freestanding floor lights, hanging string lights, neon logo signage, themed photo booths, Custom wristbands, limited-edition posters, and a complimentary post-show food truck.
GIGI PEREZ
Max MCNOWN
Wyatt Flores
Influencer Trip
We brought five influencers and their guests to an iconic music festival for a weekend-long VIP experience that highlighted our lineup, deepened relationships, and delivered standout content.
Results
36 attendees
248 social posts
153.5M social and PR reach
2.47M social impressions
$1.7M EMV
Hollister STyle Hub
Leveraged a key cultural moment to elevate brand visibility through creator-led content, on-site experiences, and social capture across creator and Hollister channels while driving recruitment.
We rewarded 12 active Style Hub members with VIP wristbands and hosted 26 creators—including members and friends—at a dedicated content studio, where each attendee was styled in Hollister, gifted product, and received customized Feel Good Fleece.
Our social team captured on-the-ground content to support owned channels, engage the community, and build a library of assets for Style Hub recruitment and future use.
PRess event
Objective: Position Hollister’s Feel Good Fest as a leading force in the music space.
Result: Fostered meaningful connections with 100+ music industry professionals, artists, brand executives, press, and key partners, while hosting intimate performances from four Feel Good Fest artists.