Art direction for Hollister’s 2025 partnership with Lollapalooza, overseeing all creative from concept through final execution.
BRANDED ACTIVATIONS
Official Aftershow partner
Hollister was the official aftrshow partner of Lollapalooza. This gave us exclusive IP /promotional rights to festival marks.
ARTIST PARTNERSHIP
Amplify our aftershow sponsorship & create bespoke elevated experiences for 3 viral gen z artists we are in partnership with Gigi Perez, Max McNown & Wyatt FloreS
Influencer Trip
10 macro influencers attended the weekend trip to share Lolla outfitting, their experience throughout the weekend, attending Aftershows & more
INDUSTRY EVENT
Private Networking evenT Held with music industry Perssonel to showcase our Feel Good Fest music program, purpose & product
Weekend Highlights
Aftershows Presented
by Hollister
Artists wearing Hollister for their debut Lolla performance
Total Impressions
Artist, Influencer &
PR Social Reach
88
4
20M
175M
AFTERSHOW
EXPERIENCE
We created a deeper connection between Feel Good Fest artists and their fans through intimate aftershow performances enhanced by unique co-branded experiences. These touchpoints engaged audiences and elevated both the on-stage atmosphere and the overall in-venue experience.
Each of the Three artists received
a custom visual identity that reflected their individuality.
Set design elements included articulated freestanding floor lights, hanging string lights, neon logo signage, themed photo booths, Custom wristbands, limited-edition posters, and a complimentary post-show food truck.
GIGI PEREZ
Max MCNOWN
Wyatt Flores
Influencer Trip
We brought five influencers and their guests to an iconic music festival for a weekend-long VIP experience that highlighted our lineup, deepened relationships, and delivered standout content.
Results
36 attendees
248 social posts
153.5M social and PR reach
2.47M social impressions
$1.7M EMV
Hollister STyle Hub
Leveraged a key cultural moment to elevate brand visibility through creator-led content, on-site experiences, and social capture across creator and Hollister channels while driving recruitment.
We rewarded 12 active Style Hub members with VIP wristbands and hosted 26 creators—including members and friends—at a dedicated content studio, where each attendee was styled in Hollister, gifted product, and received customized Feel Good Fleece.
Our social team captured on-the-ground content to support owned channels, engage the community, and build a library of assets for Style Hub recruitment and future use.
PRess event
Objective: Position Hollister’s Feel Good Fest as a leading force in the music space.
Result: Fostered meaningful connections with 100+ music industry professionals, artists, brand executives, press, and key partners, while hosting intimate performances from four Feel Good Fest artists.