Lucky Brand, the Americana-inspired premium denim and lifestyle label, partnered with television’s top-rated series Yellowstone for a special capsule collection that launched in the fall of 2022. Designed for both men and women, the collection captured the rugged spirit of a Montana rancher’s wardrobe, featuring embellished denim jackets and shirts, jeans, hoodies, tees, outerwear, and more.

Lucky Brand approached NOMAD to create the identity that seamlessly united both brands. The design ask also included on-product marketing and supporting materials.