PR BOX DESIGN
DIRECTION

The limited-edition Hollister x Taco Bell collaboration showcases Y2K-inspired apparel.

My team developed the Influencer PR box and gifting experience prior to the Cyber Monday 2026 launch to strategically generate social media buzz.

Packaging was inspired by Taco Bell’s carryout bags, right down to the personalized receipt sticker. Items were wrapped burrito-style in custom paper, and socks were tucked into a Baja Blast cup for a playful, elevated unboxing moment.

tacobell-final bag art.png
wrapping-paper.png
External-Shipper-gradient-and-cheetah 1.png
interior of the bag.png
@oneilthomas97 Brb, throwing a Retro fit with the new Taco Bell X Hollister drop! @tacobell @hollister #TacoBellPartner ♬ original sound - O’Neil Thomas
@fashionjfer Now I’m hungry #hollisterpartner - - - @tacobell @hollister ♬ original sound - FashionJfer
@thecarolinelowe @tacobell X @hollister I’m in love 💜🌮 #Y2K ♬ Taco Belle - Live Mas
Next

Hollister X UT