Playmaker looks
Hollister teamed up with college football’s biggest playmakers to launch a limited-edition collegiate graphics collection, co-designed with six standout athletes from some of the sport’s most iconic rivalries.
Before launch, we gifted the athletes and their circles with the exclusive designs—an experience my team created and executed.
The gift box showcased an oversized graphic on the exterior, paired with a bold color pop on the interior reveal. It was enclosed in a sleeve featuring a Hollister-x-athlete logo lockup and a spot-gloss football-texture overlay for an elevated finish.
Alternate concept below
My team also explored a concept that packaged the product inside a custom mini locker, but ultimately budget constraints kept this idea from ever reaching the endzone.
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Florida Gators
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Michigan Wolverines
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Ohio State Buckeyes
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Texas Longhorns
