OBJECTIVE:
Connect Hollister’s Music program (feel good Fest) with NIL Collegiate athletes and expand Feel Good Fest to college during football season to attract the 18-year-old customer.
Deliverables:
A one time Feel Good Fest concert at the University of Texas in addition to in stadium branding.
in the fall of 2025 Hollister joined into a multi year partnership with the university of texas.
9/5 FEEL GOOD FEST FOR STUDENTS
Hollister Kicked off the partnership with an exclusive free concert for students on campus Friday night before the first home opener.
Elevated Hollister merch tent experience with exclusive Feel Good Fest merch.
1,000+ students in attendance for free concert With Performances by Adrien Nunez, Natalie Jane & Two Friends.
1.7M total impressions – 304k artist, 142.5k athletes,23.3K Style Hub, 1.2M influencer
Student programming
Hollister owns & programs 30+ minutes exclusively with students before all home games (football & basketball)
3k Free Tees on all seats in the student section – Tees were designed specifically for this event
30 minutes interactive games & NIL athlete content (wearing Hollister) during programming
Hollister video ad running during the student hour and driving to Barton Creek Mall as the nearest store location
In STADIUM BRANDING
End zone & stadium branding – all home football & basketball games engaging 100k+ attendees every home game
