Lucky Brand approached NOMAD looking to build a brand identity for their Absurdly Soft collection, which included everything from tees to underwear. They wanted a mark that stood out while feeling unisex and universal. The design above is the result of that collaboration.
Window display we designed showing the logo and mark.
Various Branded Assets
OPM neck label print
Embossed icon
On product hangtag solution. Die-cut cloud shape printed with soft touch coating and linen string.
Color palette for the brand.
explorations
we created along the way.
Abstract, Icon using simple geometric shapes.
Design which is the inverse of our final solution.
