Lucky Brand tasked Nomad with the brand development for their music event, Less Noise More Music. Musicians headlining the event were Goody Grace, Blu Detiger and Ritt Momney. The Event was recorded live at Pappy + Harriet's in Pioneertown, CA. The above image is our custom logo, typography, and color palette for the event. The bright and bold graphics were a great juxtaposition to the neutrals of Pioneertown. NXMAD provided partnering agency ENTER, with direction to carry out additional brand elements.
Unique icon was designed to be “picked” up for future branding opportunities with the LNMM platform.
Venue.
The repeating logo backdrop “sets the stage” for the performers.
Lucky Brand Partnered with Rolling Stone to drive awareness to the event.
Promo Materials
Content was created created around the event that featured activations aimed
at following the brand’s channels in order to win exclusive merch, access and shareable content.
Event Posters leveraged the logo, bold colors and halftoned images. These were both physical and digital assets.
MerchANDISE
Beer labels were also created, specifically for the shoot recording.
